The Power of 'Thank You'

In this modern age of technology, it’s the little things that still mean a lot even to your customers. A good old fashion handwritten thank you card in your own words goes a long way. It tells your customer that you took the time to personally write them a note of thanks. It doesn’t have to be anything complicated, you can say something like, “Just wanted to let you know we appreciate your business and look forward to our continued business relationship”. Another way to say thank you to your customers is to personalize the thank you. For example, you know your customer just had a baby or got married make a gesture to send them flowers, a gift certificate or an inexpensive gift just to let them know you had them in mind during this exciting time in their life. These small gestures help to build an ongoing relationship, trust and loyalty with your client base.

Hampton Roads Partnership recommends the services of BINCHMARK.

“BINCHMARK is a true believer in the importance of regional cooperation. Their production team helped the Hampton Roads Partnership-sponsored Regional Day 2011 live well past the event. They assisted us in planning and promotions. They were on-site to tape interviews with participants including former Virginia Governor Tim Kaine, White House Chief of Technology Aneesh Chopra, and some of our region’s most promising entrepreneurs.

If you are looking for creativity, passion, and a professional touch to help you grow an idea, call on the BINCHMARK team to help."


Donna Morris
Executive Vice President
Hampton Roads Partnership

S.A.L.T. recommends the services of BINCHMARK.

“BINCHMARK helped me build a comprehensive marketing development plan for my business S.A.L.T which is a promotions and event development company.BINCHMARK has supported me through the entire process. I am very pleased with the way BINCHMARK developed and created the many services that I have used including the development of our website. Not to mention the way they created the media blitz for my company that was very impressive. The company's knowledge of the importance of utilizing social networking sites was very insightful to me and truly an eye opener.

Their ability to handle multiple complex projects and their ability to operate both strategically and tactically are the business skills and qualities which first come to mind when I think of BINCHMARK's team. My company has experienced tremendous growth in the last several months which I attribute all to their guidance. I highly recommend you use BINCHMARK for any of your marketing, media, management, and agency services. I plan to continue using BINCHMARK for all my future projects because they have made a difference in the way I now do business.”

Sharone Owens
Founder
S.A.L.T
Events & Promotions

Victorious Living Church recommend the services of BINCHMARK.

“In these days where church marketing and branding services can easily determine the success or failure of any business or ministry, the BINCHMARK team has met and exceeded all of our demands and expectations. From vision collaboration to marketing consultation, to business profiles, photography and website development services, the professionals at the BINCHMARK have consistently displayed the highest level of professional acumen. On more than one occasion, the advise of BINCHMARK was instrumental in adopting strategies and making decisions that led to significant cost savings during this time of economic austerity.

Though we are a relatively small church, Victorious Living was always treated as if we were the largest and most important client. We are extremely pleased with our overall marketing services and continue to receive numerous compliments from visitors on a weekly basis. It is with honors and my highest recommendation that I endorse the BINCHMARK as a team of high character and integrity. The BINCHMARK team is eminently qualified to handle any marketing project, small or great. Their contribution to your company or church will go far beyond merely increasing your bottom line or membership. I do not believe that you will ever regret your decision to hire them."


Pastor Rupert George
Founder
Victorious Living Church

Patriot Security Services recommend the services of BINCHMARK.

“I have not paid for any services from BINCHMARK, however, the free consultation I received was very informative and got me to realize things I had not paid any attention to in the advertising department. I would recommend BINCHMARK for anyone or any company who is looking for any advertising services, if you want to increase your bottom line. I plan on using them as soon as I am able."

Patrick Winslow
Owner
Patriot Security Services

Attracting Attention For Your Business

If you’re a new business, or maybe an established business looking for more exposure there are several things you can do to assist your business in getting media attention. Using Facebook and Twitter are great tools to communicate and connect to get your message out about your business but there are several other social media tools you can use as well. Posting a press release about your services, new products or promotional offers and submitting them for distribution on sites such as free-press-release.com or prlog.com can help get your message distributed on the internet. You should also not be afraid to connect with people one-on-one, in this age of technology don’t forget a personal connection can go a long way. Making a phone call and talking to people is still an excellent way to quickly build a business relationship. Build partnerships with other established businesses and share in cross advertising with their clientele to help spread your business. Don’t be afraid to set up speaking engagements which allow you to reach a large target audience at one time. During a speaking engagement you have your audience’s full attention to explain and answer questions about your business services or products. You may also want to get involved in sponsoring or donating your services to a benefit or charity function for increased promotion. Potential consumers enjoy hearing about organizations that give back to the community and the companies that are involved in giving back which can be your business. Not only are you giving back but you are also able to networking with a group of people you may not have otherwise been exposed to. Read full article

Choosing A Company Name

Choosing your company name is a very important part of allowing consumers to be able to identify and recognize your company brand. Your name should be unique and memorable by others. You should brainstorm different names over about a weeks time to see what you come up with, don’t just go with the first good name you think of, give yourself a chance to reflect on the name for a few days to see if you still like the name after your initial thoughts. Maybe run the name past some of your colleagues and friends to get their opinion. Another factor you should take into consideration is the length of your company name. Short names are easier for people to remember such as Forbes, Yahoo, Google, Paramount Pictures. There all short names, some unique but memorable. The creators of unique names such as Google and Yahoo took an even greater chance and made up their own words to stand apart from others but in doing so you should also be mindful of the industry and services your providing to the public. Such colorful names may not be 'acceptable' in every industry. Take for example a law firm, not to many people will be to confident about your services if your name was ‘Will Try’ Law Firm but if you had a name such as ‘The Howard Group’ it can be better perceived by the public be it the seriousness of the matter such as law. Read Full Article

You're our next assignment!

There are multiple reasons why customers choose BINCHMARK to assist them in developing their various projects, businesses, and organizations. Knowing if BINCHMARK is right for you depends on your work type. For example, there are customers who take pride in doing most things themselves. This person will probably not seek third party assistance. Then there are others that search for various companies for various needs. This customer may spend even more money in five difference places. The customers that BINCHMARK attracts are customers that look for one company to consult, develop, and in some cases manage their every changing demand of their business projects if possible. At BINCHMARK we are more than ready to assist where we can but what really sets us apart is our diverse experience with a myriad of past and present development projects.

It is because of this experience that prepares us to assist you with your road blocks as we search for realistic solutions. That’s why at BINCHMARK we simply do not take pride in how many services we offer but what we have accomplished for our clients in implementing and integrating these quality services. We spend valuable time assessing you’re goals so we are on the same page and then we build a plan of action to move us closer toward success. Building a relationship with us is building a relationship with people who understand that without proper assistance, any small task can become a career of setbacks that can make work truly uncomfortable. So relax, and let’s get the wheels turning on taking your project to the next level of development. So what are you waiting for? Let's go!

Behind Word of Mouth with Bobby & Chris

Behind Word of Mouth: Bobby said, “Wow, you guys are so unique and I like that!” Chris replied, “How so?” Bobby energetically said, “I've never seen a marketing company and agency publish a professional magazine, build an advertising platform, create custom web sites, manage a regional event from inception to receiving local coverage and obtaining multiple sponsors, producing multiple local TV show segments, and assisting small businesses and organizations with their marketing and development needs?”

Chris answered, “Well, that’s why we're called BINCHMARK. We have raised the standard of expectations and abilities of today’s marketing companies and agencies.”Bobby concluded, “BINCHMARK is one of the only places I've seen where being a one stop shop for developing your business or project is done with no reason to say it.” Hey everybody, read the various recommendations from our valued clientele as they represent the diversity of our capabilities, creativity, and our work. Let's start creating or increasing your word of mouth within your business.